Follow my lead offer a range of dog services, including one-to-one training, that focuses on the psychology of the dog and positive reinforcement.
Objectives: Establish a strong brand presence within North London, Promote the services offered by Follow my lead, Raise awareness about this new style of training, Build a loyal client base.
Approach: We designed the logo, website, Facebook page and all marketing literature. The style we have created is colourful, bold and distinctive. We chose a base colour of bright yellow, to ensure it stood out, especially where leaflets and printed material are regularly displayed in vets, retail outlets and local cafes. Social media and blogging are also planned.
Results: Within the first 12 months we have established Follow my lead as the leading dog training authority in the area.