Objectives: New Horizons London was looking to establish a strong brand presence within the City of London for their global IT Training Business. Delivering more courses than any of their competitors, they offer the ultimate flexibility in training, enabling students to access tutors and classes anytime and anywhere.
Approach: We created a multi-media campaign in stylised illustration. Utilising famous London landmarks and substituting them with IT images we were able to create a unique and distinctive brand. The campaign spans across outdoor advertising (prime sites within Liverpool Street stn), HTMLs to the IT Community, online creative banners and skyscrapers, display material, posters and reward card.
Results: Within the first 12 months we established New Horizons London as a leading IT Training provider within the heart of the City of London.