Objectives: Cole-Parmer offers non-traditional laboratory equipment for process and industrial applications from initialisation to scale-up. Their breadth of products, including those hard-to-find items, makes it a one-stop shop. An example of unique products and product lines includes fluid handling (pumps, flowmeters, valves, tubing, fittings, and more).

Cole-Parmer were looking to create a series of A1 posters that could also translate to banner stands for use at Trade Shows.  The products they were looking to promote are technical and precise and cover metering of water, pumps and tubing as well as a miniature spectrometer. We were asked to present these highly technical products in an innovative, creative way.

Approach: The common link between all 3 products was fluid. We created a collage affect for each poster with layers of design to create the effect of water. We presented each poster with a ‘water theme’ to A: promote the benefit of the product B: create a distinctive creative style that complemented all products.

Metering pumps move precise volumes of liquid in a specified time period to provide accurate flow rates. This class of pumps moves liquids in two stages: the suction stroke and the discharge stroke. During the suction stroke, liquid is pulled into the pump cavity past the inlet check valve. During the discharge stroke, the inlet valve closes; the outlet valve opens, and the liquid is pushed out.

Results: A series of creative posters that can be developed across all media, stand out and differentiates Cole-Parmer from their competitors.